Starbucks: The First U.S. Signing Store Outclass Surdophobia

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Today was grand opening for America’s first signing Starbucks store in Washington, D.C., the home of Deaf-centered ghosts, where Deaf leader Robert P. MacGregor was a presence as an alumnus for the world’s first Deaf university, made a powerful quote,

The utmost extreme to which tyranny can go when its mailed hand descends upon a conquered people is the proscription of their national language. What heinous crime have the deaf been guilty of that their language should be proscribed?”

George Veditz:

As long as we have deaf people on earth, we will have signs. And as long as we have our films, we can preserve signs in their old purity. It is my hope that we will all love and guard our beautiful sign language as the noblest gift God has given to deaf people.”

Thank you, Starbucks for recognizing American Sign Language (ASL) as Deaf people’s national language, and dedicate to renew ASL by continuing the quest to realize our nation’s highest ideals, supporting ASL caused by social change and social justice, and making the opportunities for Deaf employees that Starbucks creates. The artist who created this on the wall in the picture on left below, is Deaf. Name: Yiqiao “Yi” Wang. ABC spelling on the wall: “DEAF”. See the signing in this picture? “COMMUNITY”. Perfect artwork.

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The birth of Starbucks was in state of Washington, in honoring President Washington’s name, and carries the Starbucks legacy and gives Washington, District of Columbia the birth of first signing Starbucks store. It carries the legacy message. We must continue the legacy around Deaf America.

I watch NBC Nightly News with Lester Holt. Few weeks ago, I watched a good segment where Lester Holt met up with Bryan Stevenson whom created the National Memorial for Peace and Justice. NBC writes, “to remember the country’s painful past, in hopes of a brighter future.”

Tonight, I was hoping to see the news by Lester Holt showing up at the grand opening of America’s first signing Starbucks store, to recognize the Deaf community’s painful past, in hopes of a brighter future as well, too. Deaf people are the highest unemployed group in America for really long time, and it is important to recognize the employment opportunities. Audism (negative attitude towards Deaf people), and Surdophobia (fear of Deaf people) needs to be examined more often in media.

When I was visiting Starbucks this morning, it was history in the making moment, the service that is both ASL and Deaf-centered, and specifically designed for signing spaces. The idea of ASL provides guidelines for better future, citing the highest unemployment within the Deaf community. It is a great advocate in heart.

Changing the attitude and welcome Deaf community to heal their lives and create leaderships in good standing with zero tolerance: anti-bullying and others. The community involvement within ASL would make a ripple effect for a change and reduce the stress of communicative isolation. It is perfect timing because October is against bullying month and shows that Deaf people or ASL should not be bullied.

Starbucks, both its leader in inclusion and respect in DC, did their homework well and recognize the most sophisticated communication (ASL) in America where ASL sows the seeds of human right in 1965. It is an American dream. ASL is a human right. You know, all that sacrifice, risk-taking and hard work that Deaf community stand up and believe in ASL by leadership. It is also perfect timing. Outclassing Surdophobia is the right thing to do. Thank you, Starbucks!

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-JT

Copyright © 2018 Jason Tozier

This text may be freely copied in its entirely only, including this copyright message.

 

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